A collection of articles and thoughts on Marketing and Strategy — Laurent Bouty

30 September 2017

Marketing Canvas, Marketing Strategy

Laurent Bouty

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

Laurent Bouty

19 December 2017

Resources

Resources for Course on Customer Experience

Laurent Bouty

19 December 2017

Resources

List of resources (books, articles, video, website) that I recommend you to visit if you are interested in the Customer Experience topic. I am using these resources during my classes @SolvayBrusselsSchool and during workshops.

Laurent Bouty

6 December 2017

Marketing Leadership

Marketers, You Should Unlock The Next Decade

Laurent Bouty

6 December 2017

Marketing Leadership

As CMOs gain more power in the boardroom — and over technology spend — it will be critical that they understand the factors that drive success.

Laurent Bouty

5 December 2017

Marketing Strategy

Pricing Sensitivity Drivers From Thomas Nagle

Laurent Bouty

5 December 2017

Marketing Strategy

Pricing Sensitivity Drivers From Thomas Nagle

Pricing is a science and it is most of the time not considered as such except by marketing veterans. Below you can find a check-list for assessing sensitivity of pricing changes on customers.

Laurent Bouty

4 December 2017

Marketing Canvas

Marketing Canvas - Job To Be Done

Laurent Bouty

4 December 2017

Marketing Canvas

Unlock success in marketing with a deeper understanding of the 'Job to be Done' concept. Explore its principles, application, evaluation, and a real-world Green Clean use case.