Laurent Bouty

28 October 2017

Marketing Strategy, Marketing Canvas

Marketing Budget in the Marketing Canvas

Laurent Bouty

28 October 2017

Marketing Strategy, Marketing Canvas

Marketing Budget in the Marketing Canvas

Long story short, you should as a marketing leader be mastering the budgeting exercise. I am saying Mastering on purpose because it has a tremendous impact on your professional daily life! Not easy! Scared! Don't know where to start. This article might help you.

Laurent Bouty

14 October 2017

Marketing Canvas, Marketing Strategy

Listening in the Marketing Canvas

Laurent Bouty

14 October 2017

Marketing Canvas, Marketing Strategy

Listening is the first and certainly the most important component of the Conversation in the Marketing Canvas. Before talking, you should first systematically listen to your customers and prospects? Are you doing it? Actively?

Laurent Bouty

13 October 2017

Marketing Strategy, Marketing Leadership

Marketers, How Technology Enhances Creativity?

Laurent Bouty

13 October 2017

Marketing Strategy, Marketing Leadership

Technology does not quell creativity, in fact, there’s a great deal of evidence that suggests that technology enhances creativity. Certainly, we are expected to be more creative in our working lives than a generation ago. The truth is that by expanding possibilities and automating part of the creative process, we can all be more creative and productive.

Laurent Bouty

12 October 2017

Marketing Strategy

Comment l'Intelligence Artificielle investit-elle les Magasins? (E-MARKETING)

Laurent Bouty

12 October 2017

Marketing Strategy

L'intelligence artificielle redéfinit l'expérience client en magasin : telle est la conviction de Microsoft France qui présente quelques-unes des applications de l'IA sur le retail.

Laurent Bouty

8 October 2017

Marketing Canvas

4 Questions for Your Brand in Marketing Canvas

Laurent Bouty

8 October 2017

Marketing Canvas

Why you do business is more important than how you do business.

The Brand describes your Ideology and your Core Purpose. It is also your identity.

4 Questions for your BRAND in the Marketing Canvas

Laurent Bouty

6 October 2017

Marketing Strategy

Quatrième révolution industrielle : comment s’imposer ?

Laurent Bouty

6 October 2017

Marketing Strategy

Quatrième révolution industrielle : comment s’imposer ?

Changement de croissance, évolution des attentes, multiplication de la concurrence… Nous sommes au cœur d’une quatrième révolution industrielle qui oblige l’entrepreneur à revoir en profondeur sa copie.