When working on the Customers part of the Marketing Canvas, you are trying to identify relevant and actionable triggers (you can also call it insights) that you will try to leverage through the other dimensions of the canvas. We have 4 dimensions you can play with for identifying these triggers (JTBD, ASPIRATIONS, PAINS & GAINS, ENGAGEMENT).
Marketing Canvas - Pains and Gains
Grasp the transformative power of the Pains & Gains concept in your marketing strategy. This comprehensive guide helps you navigate this vital sub-dimension of the Marketing Canvas, offering practical tools for identification and strategies for actionable insights. Enhance your value proposition, elevate customer experiences, and drive your business success by understanding and addressing your customers' Pains & Gains.