consumer trends

Marketing Canvas - Aspirations

Marketing Canvas - Aspirations



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Understanding 'ASPIRATIONS' is a crucial aspect of the Marketing Canvas approach. 'ASPIRATIONS' delve into customers' deeper dreams and ideal visions, aiding in effective brand positioning and stronger customer relationships. By aligning with customer aspirations, brands can foster a loyal customer base. Complementing 'Job To Be Done', understanding 'ASPIRATIONS' allows brands to offer solutions that help customers realize their utopian visions, contributing significantly to achieving business goals.

Growth in a Digital World

Growth in a Digital World

By 2020 every business will become a digital predator or digital prey — which will your company evolve into? 5 attitudes you should have if you want to create growth in a this new digital world.