Future of Marketing is Love (by Mark Schaefer)

Laurent Bouty

14 November 2017

Marketing Strategy

Interesting article from Mark Schaefer on Marketing and Love.

In a world of Infinite Segmentation where Brand building is out of control, all you need is love. People want to be acknowledged … and loved … more than anything. The vast technological opportunities at our doorstep are the way we can scale love.

The Marketing Canvas could help you navigating in this hyper-empowered consumer world! Don't know the canvas, discover it here.

Laurent Bouty

11 November 2017

Marketing Canvas, Marketing Strategy

How to Assess your Marketing Situation With the Marketing Canvas?

Laurent Bouty

11 November 2017

Marketing Canvas, Marketing Strategy

How to Assess your Marketing Situation With the Marketing Canvas?

One clear objective of the Marketing Canvas is to facilitate debate and discussion around a clear strategic challenge question. Most of the specialists of the leadership topic agree that one of the key reason why strategy is failing is because the decision that has to be made is unclear! When you do the strategic marketing exercise, you need to be crystal clear about which question you are trying to answer.

Laurent Bouty

6 November 2017

Marketing Leadership, Marketing Strategy

AI is Changing Marketing

Laurent Bouty

6 November 2017

Marketing Leadership, Marketing Strategy

Excellent article from Andrew Stephen on Forbes about Artificial Intelligence and how it is changing Marketing. 4 main highlights (extracted from the article I invite you to read)

Laurent Bouty

13 October 2017

Marketing Strategy, Marketing Leadership

Marketers, How Technology Enhances Creativity?

Laurent Bouty

13 October 2017

Marketing Strategy, Marketing Leadership

Technology does not quell creativity, in fact, there’s a great deal of evidence that suggests that technology enhances creativity. Certainly, we are expected to be more creative in our working lives than a generation ago. The truth is that by expanding possibilities and automating part of the creative process, we can all be more creative and productive.