A collection of articles and thoughts on Marketing and Strategy — Laurent Bouty

30 September 2017

Marketing Canvas, Marketing Strategy

Laurent Bouty

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

Laurent Bouty

7 October 2020

Marketing Canvas Master Class Introduction

Laurent Bouty

7 October 2020

Please find below the slide ware I use when starting my Marketing Master Class.

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Download the pdf here

Marketing Canvas Introduction from Master Class Course

€0.00

Laurent Bouty

5 October 2020

Marketing Canvas - Define your financial hypothesis

Laurent Bouty

5 October 2020

Marketing Canvas - Define your financial hypothesis

When working with the Marketing Canvas, It is important to formulate your financial goal(s) as an hypothesis (Step 2). The assessment that will be done afterwards (Step 3) is measuring your ability to reach this goal without changing your current strategy. It is therefore highly important that you clarify your hypotheses