Please find below the slide ware I use when starting my Marketing Master Class.
![LABO - Marketing Canvas Part 1 .001.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100227444-DQMYYOCHUP5SZMVR60VG/LABO+-+Marketing+Canvas+Part+1+.001.jpeg)
![LABO - Marketing Canvas Part 1 .002.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100229387-90WU9YNECDCI7YCHNNYK/LABO+-+Marketing+Canvas+Part+1+.002.jpeg)
![LABO - Marketing Canvas Part 1 .003.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100244941-PTXLVAH0T8F7SQ35NCQS/LABO+-+Marketing+Canvas+Part+1+.003.jpeg)
![LABO - Marketing Canvas Part 1 .004.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100234634-BR8YWENYBNI1Q49N2D5L/LABO+-+Marketing+Canvas+Part+1+.004.jpeg)
![LABO - Marketing Canvas Part 1 .005.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100244220-EL0PB9ZC8YYVUA85T8J4/LABO+-+Marketing+Canvas+Part+1+.005.jpeg)
![LABO - Marketing Canvas Part 1 .006.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100272745-8WVUHZT025E6EECMADPW/LABO+-+Marketing+Canvas+Part+1+.006.jpeg)
![LABO - Marketing Canvas Part 1 .007.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100273246-QYRRGCM3WH6J05EGMEON/LABO+-+Marketing+Canvas+Part+1+.007.jpeg)
![LABO - Marketing Canvas Part 1 .008.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100288892-45T0IDGHGFZ4LNKWUQ03/LABO+-+Marketing+Canvas+Part+1+.008.jpeg)
![LABO - Marketing Canvas Part 1 .009.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100285022-L4O80JCRERV1LELQBKDB/LABO+-+Marketing+Canvas+Part+1+.009.jpeg)
![LABO - Marketing Canvas Part 1 .010.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100291015-V25I3TPS6SRMWE9V4JJI/LABO+-+Marketing+Canvas+Part+1+.010.jpeg)
![LABO - Marketing Canvas Part 1 .011.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100315610-OEH714CTNXS513OYYTCY/LABO+-+Marketing+Canvas+Part+1+.011.jpeg)
![LABO - Marketing Canvas Part 1 .012.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100299481-02JVWACM55E7IN435701/LABO+-+Marketing+Canvas+Part+1+.012.jpeg)
![LABO - Marketing Canvas Part 1 .013.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100308067-DCZQ4Y7R9O5J18WE4P7A/LABO+-+Marketing+Canvas+Part+1+.013.jpeg)
![LABO - Marketing Canvas Part 1 .014.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100321106-WIS785JAEHHU9BGS57CM/LABO+-+Marketing+Canvas+Part+1+.014.jpeg)
![LABO - Marketing Canvas Part 1 .015.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100321274-UUJBFSQ0MICT10XTA4I9/LABO+-+Marketing+Canvas+Part+1+.015.jpeg)
![LABO - Marketing Canvas Part 1 .016.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100342298-2KDCQ3CMPZU7D9DKJQH4/LABO+-+Marketing+Canvas+Part+1+.016.jpeg)
![LABO - Marketing Canvas Part 1 .017.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100324789-P9CMFAX3SC3XDYZYNJP6/LABO+-+Marketing+Canvas+Part+1+.017.jpeg)
![LABO - Marketing Canvas Part 1 .018.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100341613-Q7ELK5UFB2FWCVPWIJYU/LABO+-+Marketing+Canvas+Part+1+.018.jpeg)
![LABO - Marketing Canvas Part 1 .019.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100343395-JLZM66E026DFYF3FV1U7/LABO+-+Marketing+Canvas+Part+1+.019.jpeg)
![LABO - Marketing Canvas Part 1 .020.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100364023-TLPVFW802UZV9PXP424D/LABO+-+Marketing+Canvas+Part+1+.020.jpeg)
![LABO - Marketing Canvas Part 1 .021.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100347233-IA78HOLM8VUU01APYJJ8/LABO+-+Marketing+Canvas+Part+1+.021.jpeg)
![LABO - Marketing Canvas Part 1 .022.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100355645-78WACB0S0Y3BDCZ9E233/LABO+-+Marketing+Canvas+Part+1+.022.jpeg)
![LABO - Marketing Canvas Part 1 .023.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100359186-95C4LTVVE8JAVR1PUW9T/LABO+-+Marketing+Canvas+Part+1+.023.jpeg)
![LABO - Marketing Canvas Part 1 .024.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100364877-V6R3LOLOIGEVH21OWJ42/LABO+-+Marketing+Canvas+Part+1+.024.jpeg)
![LABO - Marketing Canvas Part 1 .025.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100366324-5C7BWSIB88ZFZX1SF8N6/LABO+-+Marketing+Canvas+Part+1+.025.jpeg)
![LABO - Marketing Canvas Part 1 .026.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100365918-5C7XO7ALZTZ6FEJAA70H/LABO+-+Marketing+Canvas+Part+1+.026.jpeg)
![LABO - Marketing Canvas Part 1 .027.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100385768-2JNODKKS4FYZFY4OF9QD/LABO+-+Marketing+Canvas+Part+1+.027.jpeg)
![LABO - Marketing Canvas Part 1 .028.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100369160-IGH06ZNMO4BHMLXJLETU/LABO+-+Marketing+Canvas+Part+1+.028.jpeg)
![LABO - Marketing Canvas Part 1 .029.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100386073-SX7685LCKLIM7GZUPFWJ/LABO+-+Marketing+Canvas+Part+1+.029.jpeg)
![LABO - Marketing Canvas Part 1 .030.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100394871-DTPDJQA32BY95ESYFLQP/LABO+-+Marketing+Canvas+Part+1+.030.jpeg)
![LABO - Marketing Canvas Part 1 .031.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100387387-ADWJJ5X2BVN3TN28SMT7/LABO+-+Marketing+Canvas+Part+1+.031.jpeg)
![LABO - Marketing Canvas Part 1 .032.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100397057-2LUDUU1PR35ZDYKVR6B6/LABO+-+Marketing+Canvas+Part+1+.032.jpeg)
![LABO - Marketing Canvas Part 1 .033.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100399127-ZVNB0NIMG8E05W1EJ1TK/LABO+-+Marketing+Canvas+Part+1+.033.jpeg)
![LABO - Marketing Canvas Part 1 .034.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100400419-M89K7693OILCFXKHTFOD/LABO+-+Marketing+Canvas+Part+1+.034.jpeg)
![LABO - Marketing Canvas Part 1 .035.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100406280-WAZ9ISZEVX97IDZS2X27/LABO+-+Marketing+Canvas+Part+1+.035.jpeg)
![LABO - Marketing Canvas Part 1 .036.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100402598-B4S3KCWJ68OTZTYPLHGU/LABO+-+Marketing+Canvas+Part+1+.036.jpeg)
![LABO - Marketing Canvas Part 1 .037.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100406317-H8R0JY98ROMIEZFJU4P6/LABO+-+Marketing+Canvas+Part+1+.037.jpeg)
![LABO - Marketing Canvas Part 1 .038.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100408539-5H93L5QW373DJZ2PZEK5/LABO+-+Marketing+Canvas+Part+1+.038.jpeg)
![LABO - Marketing Canvas Part 1 .039.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100409747-SFIHOO4FYVQNONEIGY8Y/LABO+-+Marketing+Canvas+Part+1+.039.jpeg)
![LABO - Marketing Canvas Part 1 .040.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100411092-C3TGGQLQZIYWE4TTNAAD/LABO+-+Marketing+Canvas+Part+1+.040.jpeg)
![LABO - Marketing Canvas Part 1 .041.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100416403-HZT6WYP453ASWEWDVWHC/LABO+-+Marketing+Canvas+Part+1+.041.jpeg)
![LABO - Marketing Canvas Part 1 .042.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100415345-IU0FSXALE0BRTOCD5O0B/LABO+-+Marketing+Canvas+Part+1+.042.jpeg)
![LABO - Marketing Canvas Part 1 .043.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100420862-63Y8FTXX65QF3ZS1SZ5K/LABO+-+Marketing+Canvas+Part+1+.043.jpeg)
![LABO - Marketing Canvas Part 1 .044.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100422264-UXWZ1IKYDPTDC6EI9E3U/LABO+-+Marketing+Canvas+Part+1+.044.jpeg)
![LABO - Marketing Canvas Part 1 .045.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100428014-1PC1ZYFXUH5DGV6QUPWC/LABO+-+Marketing+Canvas+Part+1+.045.jpeg)
![LABO - Marketing Canvas Part 1 .046.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100428015-2H092FF1UHYFLUEL4LQB/LABO+-+Marketing+Canvas+Part+1+.046.jpeg)
![LABO - Marketing Canvas Part 1 .047.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100430998-2B2NQAFQ4LJWCM5U1XA5/LABO+-+Marketing+Canvas+Part+1+.047.jpeg)
![LABO - Marketing Canvas Part 1 .048.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100432939-OKI3O7FUPGE9GXAN0GKG/LABO+-+Marketing+Canvas+Part+1+.048.jpeg)
![LABO - Marketing Canvas Part 1 .049.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100434579-EFMINLOIGFR0AKX02SPJ/LABO+-+Marketing+Canvas+Part+1+.049.jpeg)
![LABO - Marketing Canvas Part 1 .050.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100439650-240BJJUZ6T30Q5XF9UA6/LABO+-+Marketing+Canvas+Part+1+.050.jpeg)
![LABO - Marketing Canvas Part 1 .051.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100439602-W9ITD3JI7S8YH8D9HMWO/LABO+-+Marketing+Canvas+Part+1+.051.jpeg)
![LABO - Marketing Canvas Part 1 .052.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100452803-C7QM05XDNMF5LABO7IDW/LABO+-+Marketing+Canvas+Part+1+.052.jpeg)
![LABO - Marketing Canvas Part 1 .053.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100444918-IP3OFFBXL4HB6SFDNNKJ/LABO+-+Marketing+Canvas+Part+1+.053.jpeg)
![LABO - Marketing Canvas Part 1 .054.jpeg](https://images.squarespace-cdn.com/content/v1/58b5dd63b8a79bdea5bd9ff0/1602100446976-0GSG8T4TUAHF6AB6WYPL/LABO+-+Marketing+Canvas+Part+1+.054.jpeg)
If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).
Please find below the slide ware I use when starting my Marketing Master Class.