A collection of articles and thoughts on Marketing and Strategy — Laurent Bouty

30 September 2017

Marketing Canvas, Marketing Strategy

Laurent Bouty

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

Laurent Bouty

17 October 2024

Article (EN)

Why Sustainability should be at the heart of every Marketing Strategy?

Laurent Bouty

17 October 2024

Article (EN)

In today’s business landscape, sustainability is no longer optional—it’s essential. Companies like Patagonia and Unilever have embedded sustainability into their core strategies, responding to consumer demand for ethical practices and building lasting loyalty. By using frameworks like the Marketing Canvas, brands can seamlessly integrate sustainability into every aspect of their marketing strategies, balancing profit with environmental stewardship.

Laurent Bouty

11 October 2024

Article (EN)

Podcast on the Marketing Canvas Method (generated by NotebookLM)

Laurent Bouty

11 October 2024

Article (EN)

Podcast on the Marketing Canvas Method (generated by NotebookLM)

A podcast generated by NotebookLM on the Marketing Canvas Method, based on the content of this website. I have to admit, I was pleasantly surprised by the quality of the result. It closely aligns with what I aim to propose with this method.