Laurent Bouty

30 September 2017

Marketing Strategy in Context

Laurent Bouty

30 September 2017

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

Laurent Bouty

29 September 2017

Marketing Strategy

How to get real insights for your Marketing Strategy?

Laurent Bouty

29 September 2017

Marketing Strategy

Collection of videos talking about insights.

Laurent Bouty

9 September 2017

Marketing Canvas, Marketing Strategy

What is Revenues in the Marketing Canvas?

Laurent Bouty

9 September 2017

Marketing Canvas, Marketing Strategy

In the Marketing Canvas, we have the REVENUES dimension. Usually, I recommend to start from there because it is the global constraint of the Marketing Strategy exercise. This is what you will have to deliver!

Laurent Bouty

4 September 2017

Marketing Strategy

Discover the new version of the Marketing Canvas

Laurent Bouty

4 September 2017

Marketing Strategy

Marketing Canvas helps you when you build collectively the Marketing Strategy of your business. It works for entrepreneurs but also for corporate. It is strongly inspired and aligned with Business Model Canvas, Value Proposition Canvas from @AlexOsterwalder, Lean Startup from @ericries ‏ and Design Thinking from @ideo ‏.