A collection of articles and thoughts on Marketing and Strategy — Laurent Bouty

30 September 2017

Marketing Canvas, Marketing Strategy

Laurent Bouty

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

Laurent Bouty

14 June 2017

Marketing Strategy

A New Whole Brain Customer Experience

Laurent Bouty

14 June 2017

Marketing Strategy

Reposted article from https://www.spencerstuart.com/research-and-insight/whole-brain-marketing

Author Sid McGrath, Chief Strategy Officer, Karmarama, discusses the importance of customer experience for brands.

Laurent Bouty

8 June 2017

Article (EN), Marketing Leadership, Question you might have

Why you should be a Smart Creative Marketer?

Laurent Bouty

8 June 2017

Article (EN), Marketing Leadership, Question you might have

Why you should be a Smart Creative Marketer?

In this new era where everything is accelerated by technological changes, Marketers are also deeply impacted. They can't stand still. They definitely have to reconsidered their job, their approach and finally their profession, Now. What should they do? How should they do that? While there is not one answer to this question, I use the label Smart Creative Marketers for defining what a future Marketer is! But what does it really mean, let me tell you.