A collection of articles and thoughts on Marketing and Strategy — Laurent Bouty

30 September 2017

Marketing Canvas, Marketing Strategy

Laurent Bouty

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

Laurent Bouty

27 April 2018

Marketing Strategy, Marketing Leadership

You need a SHARP Value Proposition

Laurent Bouty

27 April 2018

Marketing Strategy, Marketing Leadership

When developing your Value Proposition and Brand Positioning, it has to be S.H.A.R.P. What does it mean?

Laurent Bouty

27 April 2018

Marketing Canvas

Questions you should ask with the Marketing Canvas

Laurent Bouty

27 April 2018

Marketing Canvas

Marketing canvas is an easy yet powerful tool you can use for assessing your Marketing Strategy. It works for small and very large companies. It can be used by novices or experts. A list of key questions to be asked can be found in this article. Enjoy!

Laurent Bouty

2 April 2018

Marketing Canvas, Marketing Strategy

Why you need a bold question for your Marketing Strategy?

Laurent Bouty

2 April 2018

Marketing Canvas, Marketing Strategy

What is the best way to start defining the marketing strategy of your company, business or activity? My proposal is to start with a bold strategic question! Why?